Size Guide
Size Guide
Find your perfect fit with Nova London
Our garments are cut for a comfortable, flattering fit. To find your best size, we recommend taking your measurements before ordering — it takes less than two minutes and makes all the difference.
How to Measure
- Bust: Measure around the fullest part of your chest, keeping the tape parallel to the floor and relaxed (not tight).
- Waist: Measure around your natural waistline — the narrowest part of your torso, usually just above the navel.
- Hips: Measure around the fullest part of your hips and seat, usually about 8 inches below your natural waist.
Tip: Measure over your underwear or a thin layer of clothing for the most accurate result. Use a soft measuring tape and keep it level.
Size Chart
| UK Size | EU Size | US Size | Bust | Waist | Hips |
|---|---|---|---|---|---|
| 8 | 36 | 4 | 32" | 25" | 35" |
| 10 | 38 | 6 | 34" | 27" | 37" |
| 12 | 40 | 8 | 36" | 29" | 39" |
| 14 | 42 | 10 | 38" | 31" | 41" |
| 16 | 44 | 12 | 40" | 33" | 43" |
| 18 | 46 | 14 | 42" | 35" | 45" |
Between Sizes?
- If your measurements fall between two sizes, we generally recommend choosing the larger size for a more comfortable fit.
- If you have a fuller bust relative to your waist, size up and consider a belt to define your silhouette.
- For our blouses and shirts (including the Freja), the fit runs true to size. If you prefer a relaxed, layered look, go one size up.
- Dresses and skirts are cut with ease in mind — they are designed to flatter, not constrain.
Not sure? We are here to help.
If you need personal sizing advice, drop us a line at hello@nova-london-co.uk and we will be happy to help you find your perfect fit. We know our garments well and will always give you an honest recommendation.
All measurements are in inches (") unless otherwise stated. Sizes shown are body measurements, not garment measurements.